Mercedes-Benz
The best or nothing.
Facts & Results
The community has grown to more than 1.1 million members since the video’s launch.
More than 1 million new visitors to the MBUSA website from our videos.
OUR ROLE
Integrated marketing strategy
Grassroots community building & management
Social media strategy & management
Website design & development (Drupal)
Multilingual microsite design & development
VIDEOS / IN ACTION
Goal
Develop a global grassroots community of Mercedes vehicle promoters and equip and empower them to understand the difference between all the vehicle models and trim packages.
Our approach
What's Inside developed a sophisticated digital strategy to build Mercedes into a vibrant community of advocates. The community has grown to more than 11.3 million members since launch.
We crafted a strategy that allows viewers to quickly and easily take action to order a vehicle through different channels, from Mercedes' main website to dealer sites, and research the company's videos and informational website tutorials.
We crafted a strategy that allows viewers to quickly and easily take action to order a vehicle through different channels, from Mercedes' main website to dealer sites, and research the company's videos and informational website tutorials.
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