Purple
The world’s only mattresses with the one, the only, Purple Grid™.
Facts & Results
The community has grown to more than 1.1 million members since the video’s launch.
More than 1 million new visitors to the Purple website from our videos.
OUR ROLE
Integrated marketing strategy
Grassroots community building & management
Social media strategy & management
Website design & development (Drupal)
Multilingual microsite design & development
VIDEOS / IN ACTION
Goal
Develop a global grassroots community of Purple mattress promoters and equip and empower them to understand the difference between all the mattress in a box options.
Our approach
What's Inside developed a sophisticated digital strategy to build Purple into a vibrant community of advocates. The community has grown to more than 11.3 million members since launch.
We crafted a strategy that allows viewers to quickly and easily take action to order a mattress through different channels, from Purples main website to Amazon, and research the company's videos and informational website tutorials.
We crafted a strategy that allows viewers to quickly and easily take action to order a mattress through different channels, from Purples main website to Amazon, and research the company's videos and informational website tutorials.
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